The Delhi High Court, in a judgment dated July 13, 2026, granted an ad-interim injunction in favor of the Plaintiff, New Balance Athletics Inc., restraining the Defendants from using specific “n:” and “nu:beat” marks on their footwear. The Court held that the Plaintiff established a prima facie case of passing off, noting that the Plaintiff is a prior and substantial user of its “N-marks,” which have garnered immense global and Indian reputation and goodwill, whereas the Defendants only commenced using the impugned marks in India in April 2024. The Court found the Defendants’ marks deceptively similar to the Plaintiff’s well-known marks and concluded that failing to grant an injunction would cause irreparable harm to the Plaintiff’s business and brand distinctiveness.
- Court’s Findings:
- Passing Off: Even where parties hold registered trademarks, a passing off action remains maintainable based on common law rights, particularly when the Plaintiff is a prior user. The Court emphasized that registration does not grant an absolute defense against passing off.
- Deceptive Similarity: The Court held that the Defendants’ “n:” and related logo marks are deceptively similar to the Plaintiff’s “N-marks”. It noted that the “n” is the dominant feature, and the addition of a colon (“:”) does not adequately distinguish the marks to an average consumer of imperfect recollection.
- Goodwill and Reputation: The Plaintiff produced extensive evidence of its global and Indian reputation, supported by decades of sales, advertising, and prior judicial declarations recognizing its marks as “well-known”.
- Initial Interest Confusion: The Court applied the test of “initial interest confusion,” finding that consumers are likely to be placed in a state of “wonderment” or confusion regarding a potential connection between the two brands at the initial point of viewing the goods.
- Prior User: As a prior user of the marks in India, the Plaintiff’s rights are superior, and the Defendants’ recent adoption (2024) of marks that “sail as close as possible” to the Plaintiff’s indicates dishonest adoption to encash on the Plaintiff’s established goodwill.
Decision: The application under Order XXXIX Rules 1 and 2 of the CPC was allowed. The Defendants are restrained from manufacturing, selling, advertising, or marketing their goods under the specified impugned marks or any other mark deceptively similar to the Plaintiff’s “N-marks” during the pendency of the suit.
2026 DHC 5573
New Balance Athletics Inc. v. Astormueller AG and Ors. (D.O.J. 13.07.2026)




