This Regular First Appeal (RFA) arose from a judgment passed by the Additional District Judge (ADJ), Delhi, which had partially decreed a passing-off suit filed by T.V. Today Network. While the Trial Court recognized that the trademark “Aaj Tak” possessed tremendous goodwill, secondary meaning, and a likelihood of confusion with the respondents’ Gujarati newspaper titled “Saurashtra Aaj Tak,” it stopped short of issuing a complete permanent injunction. Instead, it permitted the respondents to continue using the name alongside a prominent disclaimer.
The Delhi High Court examined whether the trial court erred in granting only a conditional disclaimer rather than a total prohibition. Ruling in favor of the appellant, the High Court held that once the foundational elements of passing off (goodwill, misrepresentation, and likelihood of damage) are established alongside prior use, a disclaimer is insufficient to cure the inherent deception caused by a deceptively similar mark. Consequently, the appeal was allowed, the trial court’s relief permitting the use with a disclaimer was set aside, and a full decree of permanent and mandatory injunction was issued against the respondents.
- Maintainability and Locus Standi: The High Court affirmed that the appellant, as a prior user of the mark “Aaj Tak” since 2000, retained the common law right to maintain a passing-off action under Section 27(2) of the Trade Marks Act, 1999, which operates independently of statutory registration rights. Furthermore, objections regarding maintainability raised by the respondents for the first time at the appellate stage without cross-objections were legally unsustainable.
- Acquisition of Secondary Meaning: The court concurred that although “Aaj Tak” comprises descriptive dictionary words (“Till Today”), extensive, long, and continuous usage in news dissemination has imbued it with a distinctive secondary meaning and household reputation, making its combination a potent source identifier.
- Likelihood of Confusion and Deception: Despite the respondents operating a regional print publication in the Gujarati language within the Saurashtra region, the court noted that both parties function in allied and cognate fields of news dissemination. The prominent visual and phonetic emphasis on “Aaj Tak” over the regional prefix “Saurashtra” was designed to ride on the national channel’s goodwill, creating inevitable confusion and misrepresentation among consumers.
- Inadequacy of Disclaimers and Prior User Defense: The court held that Section 34 of the Trade Marks Act (saving vested rights of prior users) did not protect the respondents, as their adoption in 2002 post-dated the appellant’s use starting in 2000. Moreover, reliance on approvals granted by the Registrar of Newspapers for India (RNI) under the PRB Act offers no defense against trademark passing-off claims.
- Final Relief Granted: The High Court set aside the Trial Court’s direction permitting the use of the impugned name with a disclaimer and officially restrained the respondents, their agents, and assigns from utilizing the title “Saurashtra Aaj Tak” or any deceptively similar variants, directing them to change the name of their publication.
2026 DHC 6103
M/s T.V. Today Network v. M/s Saurashtra Aaj Tak and Another (D.O.J. 30.07.2026)




